With more than 48,000 UAW members on strike at General Motors (GM) fighting for fair wages, affordable health care, dignity, respect and the security they deserve, the AFL-CIO has launched a digital ad campaign blanketing 10 markets covering 15 cities.
The ads will run on Facebook, Twitter, YouTube, Google Display Network, Spotify and Pandora. They are expected to reach more than 15.4 million people in Michigan—Detroit, Flint, Lansing, Saginaw, Bay City, Grand Rapids, Kalamazoo and Battle Creek; Ohio—Cleveland, Akron, Cincinnati, Youngstown and Toledo; and Indiana—Indianapolis and Fort Wayne.
At a UAW picket line in Indiana, AFL-CIO President Richard Trumka told workers, “Your fearlessness is a reminder that the only way to fight back is by fighting back. We’re not shutting up. We’re not backing down. We’re going to march, shout and fight every day until our brothers and sisters get what they deserve. One day longer. One day stronger.”
The campaign comes as the strike, which began Sept. 15, continues to galvanize the country with calls for GM to stop playing games and settle this strike so that the hardworking employees who’ve sacrificed to make GM the success it is today can go back to work.
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