Federation Launches Historic Ad Campaign (10/18)


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The AFL-CIO, to which the SIU is an affiliate, issued the following news release on October 18.


AFL-CIO Launches Largest Digital Ad Campaign in Federation’s History


Ads Will Reach More than 10 Million Voters in 15 States—Watch Here


Three weeks before Election Day, the AFL-CIO has launched a massive digital ad campaign to mobilize working people across the country. This latest piece of a multifaceted political program will deploy a blend of Facebook, Instagram and Google ads to boost labor-endorsed candidates in 27 gubernatorial, Senate and House races.


This single largest digital ad buy in the AFL-CIO’s history will reach more than 10 million voters in 15 states by Election Day. It is part of a broader get-out-the-vote campaign that includes a nationwide member-to-member field program, direct mail and radio ads.


“In these final weeks, the labor movement is going to bring it home for pro-worker candidates at every level,” said AFL-CIO Communications Director Josh Goldstein. “For months, we’ve been mobilizing our members and getting ready for this moment, winning key victories along the way. Now, we’re poised for a labor wave across the country and this creative digital campaign is a key part of it.”


“On November 6, stand with the candidate who supports the right to collectively bargain, works to increase your wages and makes sure every student in Georgia gets a quality education,” urges one ad targeting working Georgians. “Go vote for Stacey Abrams, a governor for working people.”


The campaign, in the following states, will run through Election Day:

- Arizona

- Colorado

- Florida

- Georgia

- Illinois

- Indiana

- Iowa

- Michigan 

- Minnesota

- Missouri

- Montana

- Nevada

- Ohio

- Pennsylvania

- Wisconsin


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